Avon Valley Eggs Customer Privacy Policy
This privacy notice tells you what to expect us to do with your personal information.
· What information we collect, use, and why
· Lawful bases and data protection rights
· Where we get personal information from
· How long we keep information
· Who we share information with
· Sharing information outside the UK
For the purposes of this policy, the terms “us” and “we” refers to Avon Valley Eggs as a business and the term “you” refers to the users of this website.
Avon Valley Eggs Contact Details
Telephone - 07853439727
Email - sam@avonvalleyeggs.co.uk
What information we collect, use, and why
We collect or use the following information to provide services and goods, including delivery:
· Names and contact details
· Addresses
· Purchase or account history
· Payment details (including card or bank information for transfers and direct debits)
· Account information
· Website user information (including user journeys and cookie tracking)
We collect or use the following information for the operation of customer accounts and guarantees:
· Names and contact details
· Addresses
· Payment details (including card or bank information for transfers and direct debits)
· Purchase history
· Account information, including registration details
We collect or use the following personal information for dealing with queries, complaints or claims:
· Names and contact details
· Address
· Payment details
· Account information
· Purchase or service history
· Correspondence
Lawful bases and data protection rights
Under UK data protection law, we must have a “lawful basis” for collecting and using your personal information. There is a list of possible lawful bases in the UK GDPR. You can find out more about lawful bases on the ICO’s website.
Which lawful basis we rely on may affect your data protection rights which are set out in brief below. You can find out more about your data protection rights and the exemptions which may apply on the ICO’s website:
Your right of access - You have the right to ask us for copies of your personal information.
You can request other information such as details about where we get personal information from and who we share personal information with. There are some exemptions which means you may not receive all the information you ask for. Read more about the right of access
Your right to rectification - You have the right to ask us to correct or delete personal information you think is inaccurate or incomplete. Read more about the right to rectification
Your right to erasure - You have the right to ask us to delete your personal information. Read more about the right to erasure
Your right to restriction of processing - You have the right to ask us to limit how we can use your personal information. Read more about the right to restriction of processing
Your right to object to processing - You have the right to object to the processing of your personal data. Read more about the right to object to processing
Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you. Read more about the right to data portability
Your right to withdraw consent – When we use consent as our lawful basis you have the right to withdraw your consent at any time. Read more about the right to withdraw consent.
If you make a request, we must respond to you without undue delay and in any event within one month.
To make a data protection rights request, please contact us using the contact details at the top of this privacy notice.
Our lawful bases for the collection and use of your data
Our lawful bases for collecting or using personal information to provide services and goods are:
· Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
· Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
Our lawful bases for collecting or using personal information for the operation of customer accounts and guarantees are:
· Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
· Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
Our lawful bases for collecting or using personal information for dealing with queries, complaints or claims are:
· Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
· Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
Where we get personal information from
· Directly from you
How long we keep information
This Data Retention Schedule sets out how Avon Valley Eggs retains and deletes personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
We ensure that personal data is
· Kept only for as long as necessary (storage limitation)
· Used only for specified purposes (purpose limitation)
· Limited to what is necessary (data minimisation)
· Kept accurate and secure
1. Customer Contact Details
Data: Name, address, postcode, email address, telephone number
Purpose: To provide egg delivery services and manage customer accounts
Lawful Basis: Contract
Retention Period:
· Active customers: Retained for the duration of the service
· Former customers: Deleted or anonymised within 12 months of last delivery
Justification:
To allow for short-term follow-up, customer queries, and potential reactivation while minimising data retention
2. Order and Delivery Records
Data: Delivery history, order quantities, delivery notes, route information
Purpose: Operational management and service delivery
Lawful Basis: Contract
Retention Period:
· Active customers: Duration of service
· Former customers: Deleted within 6 months of last delivery
Justification:
To resolve disputes and maintain operational efficiency without retaining unnecessary historical data
3. Financial and Billing Records
Data: Invoices, payment records, transaction history
Purpose: Accounting, taxation, and legal compliance
Lawful Basis: Legal obligation
Retention Period:
· Retained for 6 years from the end of the relevant financial year
Justification:
Required to comply with HMRC record-keeping obligations
4. Communication Records
Data: Emails, messages, customer enquiries
Purpose: Customer service and dispute resolution
Lawful Basis: Contract / Legitimate interests
Retention Period:
· Retained for up to 12 months after last interaction
Justification:
To resolve queries and disputes while limiting unnecessary retention
5. Marketing Data (Where Applicable)
Data: Email address and marketing preferences
Purpose: Sending promotional communications
Lawful Basis: Consent
Retention Period:
· Until consent is withdrawn or after 12 months of inactivity, whichever occurs first
Justification:
To comply with UK GDPR and PECR requirements while minimising data storage#
6. Data Held in Third-Party Systems
Systems Used:
· Cognito Forms (data collection)
· Microsoft Excel (secure storage)
· Milkround (delivery and billing management)
Retention Period:
· Data is retained in line with the categories above and deleted from all systems when no longer required
Justification:
To ensure consistent application of retention rules across all systems
7. Data Review and Deletion Procedures
· Personal data is reviewed at least annually
· Data no longer required is securely deleted or anonymised
· Access to personal data is restricted to authorised persons only
· Paper records (if any) are securely destroyed
8. Exceptions
Data may be retained for longer where necessary to:
· Comply with legal obligations
· Establish, exercise, or defend legal claims
· Resolve disputes
9. Accountability
Avon Valley Eggs maintains this retention schedule as part of its GDPR compliance framework and will update it where necessary to reflect changes in legal requirements or business operations.
Who we share information with
Data processors:
PaperRound HND Service Ltd
This data processor does the following activities for us: Manage customer accounts, including payment and order details.
Cognito LLC
This data processor does the following activities for us: Process customer information in ordering process
Sharing information outside the UK
Where necessary, we will transfer personal information outside of the UK. When doing so, we comply with the UK GDPR, making sure appropriate safeguards are in place.
For further information or to obtain a copy of the appropriate safeguard for any of the transfers below, please contact us using the contact information provided above.
Organisation name: Cognito Forms LLC
Category of recipient: Online Form Provider
Country the personal information is sent to: USA
How the transfer complies with UK data protection law: The country or sector has been assessed as providing adequate protection to data subjects (also known as Adequacy Regulations or UK data bridge)
How to complain
If you have any concerns about our use of your personal data, you can make a complaint to us using the contact details at the top of this privacy notice.
If you remain unhappy with how we’ve used your data after raising a complaint with us, you can also complain to the ICO.
The ICO’s address:
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Helpline number: 0303 123 1113
Website: https://www.ico.org.uk/make-a-complaint
Last updated – 22/04/2026